Why flexible packaging will become increasingly important in 2021

Flexible packaging is undoubtedly one of the fastest growing trends in packaging for consumer goods – and this is something that looks set to continue in 2021. There are many different types of flexible packaging, and they can be roughly described as any kind of packaging that can change shape easily while retaining its structure.

This type of packaging has uses across many industries including food & drink, medical, health products, and cosmetics. But it is the benefits that they have that can really make them grow in popularity. Here we take a look at why we are likely to see even more products in flexible packaging in 2021.

The value of convenience

The amount that customers value convenience cannot be overstated. With busy lifestyles and hectic schedules, it is extremely important for individuals that the products they buy are highly convenient and fit into their normal routines.

Lifestyles have changed dramatically in the past couple of decades, and so it is not surprising that many of the methods of packaging that were previously popular are now being jettisoned in favour of new alternatives. And this is certainly true about flexible packaging.

Customers are looking for products that are easy to store, consume, and then dispose of, and this is something that flexible packaging offers. And, this functions as a cycle: the more people get used to flexible packaging, the more they will prefer products packaged this way.

A versatile solution

One of the things that every good packaging solution needs is versatility – and this is certainly the case with flexible packaging. There is actually a surprising variety of different types of flexible packaging from box bottom bags to stand up pouches, and this makes these types of packaging suitable for a broad range of products.

For example, flexible packaging is available with valves and seals that make them ideal packaging for coffee beans and tea. While others have transparent sides to show off the product inside.

The rise of small businesses and ecommerce

There has been a great rise in the number of small operations and startup businesses offering a broad range of products. These products need strong packaging options, and flexible packaging can be perfect for this.

Flexible packaging is ideal for artisanal products, but can also be used by companies looking to get into major retailers and supermarkets. The broad possibilities in terms of the options available means that it can serve the needs of companies as they grow.

Eco friendly options

Green packaging continues to be a growing trend in 2021, and this has big implications for businesses producing and selling products. Customers are looking to reduce their carbon footprint and do what they can to minimise packaging waste and help the environment – and getting your products in eco-friendly packaging can help with this.

There are eco-friendly flexible packaging options that look set to grow in popularity as customers continue to demand more, including recyclable and biodegradable bags.

Want to learn more?

Are you interested in learning more about flexible packaging? The team at The Bag Broker has years of experience providing all kinds of flexible packaging options to businesses across the UK and beyond. Contact us to speak to a friendly and knowledgeable member of our team about how your product might be best served in flexible packaging.