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As the specialty coffee industry continues to grow, roasters are always looking for ways to expand their customer base and increase profits. One way to do this is by selling coffee wholesale, but it’s important to ensure that your coffee bags stand out from the competition on the shelf.
Colour is a powerful tool in visual communication and can have a significant impact on consumer purchase decisions. Studies show that between 62% and 90% of purchasing decisions are influenced by colour, and around 90% of quick purchasing decisions are based solely on colour.
When it comes to coffee packaging, the colour of the bag can evoke certain emotions or expectations in consumers. Therefore, it’s essential that the colour of your coffee bags not only appeals to consumers but also accurately reflects your brand. In this article, we’ll explore the role of colour in coffee bag design and provide tips for choosing the best colours to make your coffee stand out on supermarket shelves.
The rise of specialty coffee in supermarkets
The rise of specialty coffee in supermarkets is a trend that has been driven by consumer demand for high-quality, unique coffee experiences. Despite economic challenges and increased caution in spending habits, overall past-day coffee consumption remains at a two-decade high. Many coffee drinkers are choosing to make coffee at home, with 68% making coffee daily and 15% making it 1 to 3 days a week.
This trend has created opportunities for specialty coffee roasters to introduce their products to a wider, more accessible market in supermarkets. One example of this is Nestlé’s Blue Bottle Coffee, which recently launched a specialty “instant” coffee packaged in a clear jar with a metal lid and a crisp, clean cream-coloured label. The muted colour of the packaging is likely to stand out on shelves stocked with coffee bags featuring highly saturated colours and images of steaming coffee cups.
Consumers are increasingly interested in trying new, unique coffee experiences and are willing to pay a premium for high-quality beans and brewing methods. This trend is especially pronounced among younger generations, who are more likely to seek out specialty coffee shops and purchase specialty coffee beans for home brewing.
How can colours help you stand out?
Different colours can evoke different emotions and associations, and these associations can be influenced by cultural and personal experiences.
For example, red is often associated with energy, passion, and excitement, while blue is often associated with calm, trustworthiness, and stability. Yellow can be associated with cheerfulness and optimism, while green is often associated with nature and growth. When it comes to coffee packaging, green colours can imply crispness and freshness, while pink colours can often convey florals and sweetness. Earthy tones, such as brown or beige, can convey sophistication and a connection to nature, making them an ideal match for sustainable coffee bags.
In marketing and branding, the psychology of colour can be used to influence consumer perception and decision-making. For example, a coffee brand that uses red in its packaging might be trying to evoke a sense of energy and excitement, while a brand that uses blue might be trying to convey trustworthiness and stability.
It’s important to consider the emotions and associations that you want to evoke with your coffee bags when choosing colours. Different colours can have different effects on different audiences, so it’s important to do market research and consider your target audience when choosing colours for your coffee bags.
Overall, the psychology of colour can be a powerful tool in influencing consumer perception and decision-making, and it’s important to consider the effects of different colours when designing your coffee bags.
Print Quality
In addition to the design of your coffee bags, print quality is also important. Poor print quality can make your bags look cheap and unprofessional, which can turn off consumers.
To ensure the best possible print quality, use printing techniques such as rotogravure for quantities over 10.000 bags or digital printing that is cost-effective for shorter print runs.
By focusing on both the design and print quality of your coffee bags, you can create packaging that stands out on the shelves and effectively communicates your brand to consumers.
As a provider of sustainable coffee packaging, The Bag Broker is equipped to meet the rapidly evolving needs of roasters with a variety of options, including compostable and recyclable bags. Our printing capabilities range from short run printing starting at 500 units, digital printing starting at 1,000 units, and rotogravure printing starting at 10,000 units. This allows us to accommodate a wide range of roasters with different printing needs.
We offer roasters and coffee shops a range of options that can be custom-printed to their business specifications. Additionally, we offer packaging made entirely with home compostable materials, providing a sustainable option for those looking to reduce their environmental impact. Our customizable packaging allows businesses to showcase their brand identity while also being mindful of the environment.
