Bag vs. box: which type of packaging is right for me?

For many years, boxes have been the standard for the packaging of virtually every kind of product in FMCG. Even if the product itself is contained in another type of packaging, it is still extremely common to see a cardboard box used to house that inner packaging.

And, of course, because many producers have gotten used to seeing boxes, sometimes it can be difficult to break away from the tradition and opt for a different type of packaging. In reality, high quality bag packaging has become an option for many different products and it could be a great choice for FMCG businesses.

Here we take a look at why.  

Customisable packaging

One of the main advantages of cardboard box packaging is that it easily allows for customisable packaging, with strong visuals. This has made it easier for companies to use branding on their products so that it is eye-catching for customers.

However, it should be noted that it is now possible to customise bag packaging too. This opens up the range of branding possibilities, so that if your product would actually be better housed in a bag or a pouch, it doesn’t have to miss out on a more impressive graphics.

A range of options

It is also true that boxes have been preferred for their versatility – but this is something that bags can now offer as well. There are many products that we might be used to seeing sold in bags such as coffee, sweets, nuts and more – but many still rely on boxes surrounding another type of packaging.

There are now options including stand up pouches, box bottom bags, side gusset pouches and much more. One of these could be ideal for your product.

Size matters

Many businesses are looking for ways to be environmentally friendly. This can take many forms, but it terms of packaging, it can mean reducing the size as much as possible, and this can potentially be easier to do with a bag than with a box.

Boxes are not always the natural shape for products and this can lead to wasted space. In turn, this makes it more expensive (and less environmentally friendly) to ship, and takes up more space on the shelf.

The importance of quality

With all forms of packaging, you are looking to demonstrate the quality of your product. In some cases, boxes can have the effect of reassuring customers that the product is secure and free from damage at all times during the process.

However, high-quality bags have prestige too – bags tend to have a slick and modern appearance showing off the creativity of the brand and a willingness to do thing differently. This is why it is so important to choose a bag that is of the highest quality. Your bags not only need to do their job effectively, they also need to look the part.

At The Bag Broker, we are specialists in high quality bags for products. Offering a huge range of options, we can customise your bags so that they are exactly what you need to send the right message about your products to your customers.

If you would like to learn more – please don’t hesitate to get in contact with our team today. We would be happy to provide you with any information or insight you need on getting the right kind of bag packaging for your products.