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5 Packaging Trends to Stand Out in 2023
With the rise of e-commerce and the prevalence of social media, we’ve come to expect an almost endless variety of products. The food packaging industry is predicted to reach over $478 billion by 2028 and now it’s the best time to start connecting more with your customers.
Brands are scaling up production so their goods can be found in more places. In turn, consumers expect more from brands than ever before: transparency about where a product is made, who makes it, and what materials are used.
With consumers demanding greater authenticity and storytelling, manufacturers are trying to stand out from the competition by offering unique or custom packaging solutions for their products.
To stand out from the competition and drive sales with high-end products or services, brands need to consider how customers perceive their brand before finalizing the design process.
In this blog post, we’ll present to you 5 packaging trends that will help your business stand out from the competition in 2023.
Table of Contents
Personalized packaging - quick turnarounds and low minimum quantities
We have seen many trends through the years and 2023 won’t be any different. The market is more competitive than ever and food manufacturers and coffee roasters are looking for new ways to differentiate themselves.
One big factor lately has been low minimum order quantities and fast turnaround times to stay up to date with the latest trends.
On one side, low minimum order quantities can help businesses avoid large orders and stay agile with the packaging trends. While this can help roasters stand out, we recommend some caution before proceeding.
Generally, with low minimum orders, each bag will have a higher cost and that can highly reduce the profit margins on your products. It’s always better to consider the market trends in relation to your brand and your values.
Smart Packaging
QR codes have been a trend for a few years and can increase the trust in your brand.
In addition to QR codes, also technology like NFC and RFID have shown great potential in the smart packaging business.
With those technologies, customers can learn more about the product even before opening the package. Interactivity is the key to this innovation and we are looking forward to this trend.
Increased use of sustainable and recyclable packaging materials.
With the growing awareness of the impact of packaging on the environment, more companies are looking for ways to reduce their environmental footprint. This may include using more recycled materials, biodegradable packaging, or even packaging that can be composted or reused.
The Bag Broker is constantly working on introducing new sustainable materials and making them part of our stock line of products. You can read more about our new materials here.
Less Packaging
In line with the trend towards sustainability, there is also a trend towards using less packaging. This may involve using smaller packaging or custom-sized packaging that can fit your product perfectly.
With custom size coffee bags you can also create custom size boxes that will fit your product perfectly and reduce any waste of materials.
More personalised packaging solutions for E-Commerce
As things are getting back to normal everyone assumed customers would return to in-person shopping and online orders would decrease. Research shows that online shopping is here to stay and E-commerce sales are expected to account for 25% of all retail sales worldwide by 2025.
We believe our customers can expect to see an increase in online sales that will affect their choices in coffee and food packaging.
Many of our customers already started customising their packaging for online sales and there are a few things to consider. We believe our customers can expect to see an increase in online sales that will affect their choices in coffee and food packaging.
Final Thoughts
In 2023, the packaging market will see more innovation and more companies will be using technology to stand out from the competition.
From plastic-free to custom-sized packaging and more compostable and biodegradable options, there are a number of brilliant innovations on their way.
In this post, we hope we gave you some insight into what trends are likely to come up in the next year.
As consumers become more picky about where they spend money, it’s important for businesses to take notice of what they value most and deliver a great experience along with their products.